We Are What We Do began life in a corner of East London, as an offshoot of Community Links, an inner-city charity that runs projects in Newham, one of the poorest boroughs in Europe.
Back in 2004, Community Link’s founder, David Robinson, decided to write a paper. It was called Reconnecting and it included his thoughts, based on 25 years as a community worker, on the need for change in society and the power of people coming together to make it happen. He gathered a group of people from the creative industries, business, voluntary sector and government to do something about this. Among this group was Eugenie Harvey, an Aussie with a background in communications and marketing. She met David, felt her calling, quit her job and took up the reigns.
A few late-night pow-wows and a vat of coffee later, We Are What We Do was born. A simple idea, encouraging people to do small everyday actions to make a difference and improve positive lives.
Actions range from writing a letter to taking time to listen to planting a tree. With a nicely designed online interface as well, WAWWD has really tapped into how people currently live their lives. Most of us are ‘too busy’ to do most of these action on the website, but WAWWD encourages people to take a step back and try out any of their current 129 actions.
